We've Got You Covered
A custom website and Square storefront for a Maine upholstery and marine-canvas shop, built to explain the work and make every next step clear.
One custom shop serves boat owners, furniture clients, commercial customers, and recreational projects. The website had to make those different paths understandable without flattening the craft behind them.
The business was broader than one generic service page
We’ve Got You Covered handles marine canvas, upholstery, recreational projects, repairs, recovered pieces, and a small product catalog. Each customer arrives with a different object, problem, and level of urgency.
The site needed to separate those service lines without making the business feel fragmented. It also needed to prove the workmanship with real client photography and give each visitor an appropriate next step: request a quote, call, arrange mail-in work, pay an invoice, or buy from the shop.
A site organized around customer intent
I designed and developed a custom site with dedicated paths for marine, upholstery, recreational work, repairs, recovered pieces, project stories, the shop, and contact.
The homepage introduces the range. Service pages answer the questions specific to each kind of work. Project stories use supplied photography to show the condition of an item, the decisions behind the repair, and the finished result. That evidence does more useful work than a row of generic claims.
Commerce moved into the same system
The shop was migrated from a thin legacy Shopify catalog to a server-filtered Square catalog with Square-hosted checkout. The new build includes a persistent cart, free pickup, flat-rate United States shipping, and a product-specific pickup restriction where shipping is not appropriate.
Invoice payment and mail-in contact paths also live inside the site, so customers do not have to guess which separate tool or page belongs to the job.
Improvement continued after launch
Later audits found a broken invoice path, an oversized image build, and an important recovered-work page that was missing from navigation and the sitemap. Those issues were repaired instead of being hidden behind a redesign claim.
The finished system uses responsive image delivery, local-business and service metadata, a generated sitemap, clean redirects, and focused page titles and descriptions. The important public routes were then checked live, not assumed to work because the build passed.
What the work proves
The project joined service explanation, project proof, contact paths, invoice payment, and a live Square catalog into one website while keeping the owner in control of the business systems underneath it.
There is no invented conversion percentage attached to the case study. The evidence is the shipped site, the working paths, the client photography, and Camilla’s own assessment of the impact across her two businesses.
“Every small business has a void that needs to be filled with behind the scenes work. It’s hard to fill those shoes when you’re already generating and doing the work as well as all the other ‘hats’ small business owners wear. David helps with that, in a HUGE way! I’m so grateful that we have crossed paths. The impact on both of my businesses is very evident, feel free to see his work through both of my websites. Aside from website development he has valuable insights and expertise in general helping small businesses! You won’t regret investing in yourself with the help of Dead Pixel Design 🤘 100% recommended”
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